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Rhino.ai team at a booth for an AI innovation company.

About rhino

Every enterprise needs a system of record for its logic.

Finance has the general ledger. Code has the repository. The rules that actually run the business have never had a home. rhino is building it.

Smiling Black woman and man working collaboratively on laptops in office.

Our Vision.

We're not just modernizing code. We're helping teams break free from legacy debt—in their technology, processes, and ways of working. Our vision extends beyond technical transformation to encompass organizational evolution.

 

We envision a future where enterprise modernization is no longer a years-long, resource-intensive undertaking, but rather a strategic capability that organizations can deploy rapidly and confidently, where AI agents work alongside human experts to accelerate innovation.

Why rhino exists

From decision debt to a governed foundation

rhino began with a pattern our founder saw across hundreds of modernization programs: the bottleneck was never the code. It was the business logic, the rules, exceptions, and decisions accumulated over decades and scattered across legacy systems, SaaS configurations, workflows, and the people who built them.

Most organizations couldn't answer basic questions about how their own business worked, or which version of a rule was authoritative. We came to call it decision debt, and concluded it was a larger source of cost, delay, and risk in transformation than technical debt.

rhino exists to give every enterprise a governed system of record for that logic, so modernization is faster, cheaper, and safer. And it lays the foundation for a future where AI can operate on enterprise systems with the full context of how the business actually runs.

Diagram of AI innovation company system of record logic.

Leadership

The team behind rhino

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Adam Branch

CEO & FOUNDER

Sets rhino's vision: a governed system of record for business logic.

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Himanshu Arora

CHIEF OPERATING OFFICER

Runs strategy, operations, partnerships, and growth.

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Harrison Touati

CHIEF TECHNOLOGY OFFICER

Leads platform architecture and the Universal Application Notation engine.

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Ali Alavi

SVP ENGINEERING & CISO

Leads engineering and security, and extraction at enterprise scale.

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Ryan Hammond

SVP CUSTOMER SUCCESS

Leads customer success and delivery across engagements.

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Chris O'Connell

EVP GLOBAL SALES & ALLIANCES

Leads enterprise and partner go-to-market worldwide.

Build the system of record for logic with us

For customers, partners, and the people who want to help build it.

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